Group Sessions
Learn with 8-12 people in live online sessions. Ask questions, discuss real scenarios, and benefit from diverse perspectives. Sessions run twice weekly for six weeks with access to recorded materials.
Market Analysis Training That Makes Sense
Understanding market dynamics isn't about guessing trends—it's about reading data, recognizing patterns, and making informed decisions.
Choose Your Path
Whether you need focused individual attention or prefer learning alongside others, our programs adapt to how you work best. Each approach covers the same material—just delivered differently.
Private Instruction
Work one-on-one with an instructor who adjusts pace and focus to match your needs. Schedule sessions around your availability and dive deeper into areas most relevant to your work.
Flexible Switching
Start in one format and switch if your situation changes. Group participants can add private sessions for specific topics. All course materials remain accessible throughout your enrollment.
What You'll Actually Learn
Six modules that build on each other, moving from basic concepts to practical application. Each module includes exercises with real market data.
1
Reading Market Fundamentals
How to evaluate supply and demand indicators, understand price movements, and identify which data points matter for your analysis. You'll work with actual market reports to practice extracting meaningful signals.
2
Competitive Landscape Analysis
Methods for mapping competitor positioning, analyzing market share shifts, and identifying gaps. Includes frameworks for organizing competitive intelligence and spotting emerging players before they become obvious.
3
Customer Behavior Patterns
How purchasing decisions actually work in business markets. Learn to segment customers by behavior rather than demographics, predict adoption curves, and understand what drives switching between suppliers.
4
Risk Assessment Methods
Practical approaches to evaluating market entry risks, supply chain vulnerabilities, and regulatory changes. You'll build probability models and learn when detailed analysis helps versus when quick estimates suffice.
5
Forecasting Techniques
Multiple methods for projecting market trends, from simple extrapolation to scenario planning. Focus on understanding when each approach works and how to communicate uncertainty in forecasts without hedging everything.
6
Presenting Analysis Effectively
How to structure findings for different audiences, create clear visualizations, and handle challenging questions. Practice presenting analysis to simulated stakeholders with varying technical backgrounds and priorities.
How It Actually Works
Regular Schedule
Group sessions meet Tuesday and Thursday evenings at 7 PM Eastern. Private sessions schedule around your availability with 24-hour notice for changes. All sessions are 90 minutes with a 10-minute break.
Live Online Format
Sessions use standard video conferencing with screen sharing for examples and breakout rooms for exercises. Recording available within two hours of each session. No special software beyond a web browser.
Practical Assignments
Each module includes a short analysis exercise using provided data sets. Submit work through the platform and receive detailed feedback within 48 hours. Exercises build toward a final market assessment project.
Ongoing Support
Ask questions via discussion board monitored daily by instructors. Group participants can schedule optional office hours. Private instruction includes direct email access to your instructor throughout the program.
Ready to Start?
New cohorts begin monthly for group sessions. Private instruction starts within one week of enrollment. Review the full curriculum and schedule your first session.